Youthapong Charoenpan

While the world of fashion and couture goes through its annual cycles, featuring new patterns, styles and shapes, colors and concepts, it still doesn’t seem to get any easier to decide on what to wear.

How will I get away with wearing this? How do they get away with that? How can I best coordinate these color schemes for maximum effect? Through clever styling, that’s how.

Or so it seems, according to the owner of Runway, who points out that such questions of style aren't the sort of thing most people get to discuss in school. Aoy says the secret of her success is having her own style and trusting her instincts when it comes to clothes, rather than necessarily following the crowd in terms of ‘fads’.

Success came quickly to Runway, a small outlet which opened two years ago. Things went so well, in fact, that the operator went on to offer Runway a more stable location.

Signature style

The store owner's attitude reminds me of Patricia Field, the costume designer for Sex and the City. She’s both straightforward and innovative. And her appearance somehow reminds me of the eclectic New York-based fashion designer Betsey Johnson.

The items for sale in Runway provide an insight into the owner's personal style. While most of the outfits or items have been personally designed and created by her, some are interesting pieces she's picked up on her travels. These things seem to reflect her individual style - a colorful character who really enjoys dressing to impress.

An abundance of variety

Among the racks of clothes, you'll see lots of unique blouses, beautiful dresses and skirts, jackets, and skimpy t-shirts, many of which are the owner's own creations. Complimenting her signature style are lots of footwear options, including colorful flip-flops, knee-high boots, killer stilettos, mules, pumps, and wedges.

Fashion means fun

Her passion for diversity can be seen through several interesting themes, including the 'sexy secretary' look (pencil skirts, pussy bows, and pointy court shoes), the 1960s 'Mod babe' (minidress and colored tights), and even the 'gypsy-skirted bohemian'.

These kinds of clever creations ensure a shopping trip to Runway is always fun. And girls who just love to party certainly won't be disappointed since they're very well catered for.

One particularly interesting feature of Runway's collection is the uniquely-designed hats. To get a better idea of the designs on offer, I suggest you pay a visit to the store because, as any milliner will tell you, the only surefire way of finding out whether a hat suits your style or not is to try one on.

Grand Finale
Following the runaway success of Runway, a 'sister' store called “Finale” has been launched at The Crystal close to Raminda-Atnarong tollway.

Transport connections:

Train: Hop on the MRT and head for Klongtoey station. You can get a motorcycle taxi or taxi to cover the short distance to Carrefour from there.