The area along Ekamai-Ram Intra Road has become increasingly attractive recently as a location for property developments. The main reasons are that the area is well served by an expressway, allowing residents easy access to downtown Bangkok, as well as being a short drive away from Suvarnabhumi International Airport.
Property development company K.E. Land owns about 300 rai (48 hectares) in this location and the company has built a community for Bangkok residents under a collection of what it calls ‘Crystal’ projects.
 Kaveepan Eiamsakulrat, who founded the company, refers to the company’s latest offerings as being an “ideal town”, where residents can enjoy a more healthful lifestyle in a cleaner environment, featuring a high level of services and support. Like The Crystal, the company’s community-style shopping mall, the residential homes and offices have been built in a Californian-style, offering a real sense of luxury. This means the audience considering purchasing such homes are wealthier than average.
So far, so good
Since 2003, the company has completed three residential projects and two commercial developments valued at 11 billion baht (US$33 million).
Crystal View, launched in 2003, was the company’s first foray into residential property. The project, valued at 400 million baht, comprises luxurious townhouses, and the company managed to sell all its homes on this development within three months. Each townhouse was priced at five million baht.
This success led the company to think bigger, so next it forged ahead with Crystal Park. Valued at three billion baht, the luxury homes on this development, available on a “built to order” basis, also quickly sold out. The value of the properties within this development are much higher at an average of about 30-40 million baht per unit.
The company’s latest residential property project is called Grand Crystal. Again the homes on this project, valued at more than two billion baht, are luxurious, each costing about 40 million baht per unit. These homes are also “built to order”, and about 40% of all units available have now been sold.
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Whole greater than the sum of its parts
The Crystal projects really came into focus once the company launched The Crystal, its 700-million-baht community-style shopping mall, which promotes an outdoor lifestyle in a pleasant neighborhood. This concept meets the needs of modern Bangkokians, who these days are just as likely to share a cup of coffee with a group of friends during their free time.
The shopping center not only provides added value for local residents, it also actually helps to promote sales of the residential properties, since potential buyers can see that they won’t need to travel too far to satisfy their shopping requirements. This also allows the company a good deal of f
lex ibility when considering expanding into other commercial projects in the vicinity. Indeed, the company is utilizing its valuable experience in constructing and decorating residential and commercial properties by investing five billion baht ($158 million) in a ‘Crystal Design Center’ (CDC), which will be located opposite The Crystal shopping center.
The center, which should be ready to open its doors by 2010, will sell all kinds of home improvement items, such as: building materials; decorative items (interior and exterior); and furniture. Items produced by other retailers and sold at CDC must be outstanding in terms of both design and technology, the company says.
The idea is that, once completed, the components that make up The Crystal project will provide a modern, thriving community for wealthier Thais in an easily-accessible suburb.
To find out more about the company and its property developments, head for http://www.keland.co.th. |
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